By Steve
Evans
If there
was one indisputably great year for American cinema, it was 1939. That year saw
the release of such classics as Gone with the Wind, Stagecoach, Wuthering Heights, the greatest
film version of The Hunchback of Notre Dame, Garbo in Ninotchka, Goodbye Mr.
Chips, Mr. Smith Goes to Washington, Dark Victory, Of Mice and Men, and that
perennial favorite of the young at heart, The Wizard of Oz.
Through
the years the copyright to Oz has come to be owned by Warner Bros. via Ted Turner, who bought
the old MGM catalog in 1986 -- nine years before his own company was acquired and became a subsidiary of Time Warner. Now Warner Bros. has decided to do what all good Hollywood
studios like to do on any movie-related anniversary date: make complete whores of themselves in
slavish obsession with making a buck. And so, on the upcoming 75th anniversary
of one of the greatest films, we can now expect...
“The
Wizard of Oz IMAX® 3D Experience" coming soon to a screen near you.
From the
Warner Bros. press release:
“Following
the IMAX® theatrical release, Warner Bros. Home Entertainment (WBHE) will
release a limited and numbered The Wizard of Oz 75th Anniversary Collector’s
Edition on October 1, 2013, featuring the 3D version of the film and
more."
To which
I say, "Jesus H. Christ. Leave it alone."
And if
Warner Bros. can’t do that, please dear people, deny them that which they
desperately seek: more of your disposable income. This will be at least the
sixth home-video edition of Oz.
Here's
some more gibberish from the Warner press release (I suggest you put down any
sharp objects or projectile weapons, because this is just going to agitate my
fellow cinephiles):
"In
support of the 75th anniversary of the film, Warner Bros. Consumer Products’
extensive licensing program of more than 80 top-tier licensees will expand with
new partnerships. Leading the way is master toy partner Jazwares, along with
Mattel, Rubies, Lionel, Steiff, USAopoly, Thomas Kinkade, and many more that
will be taking part in the celebration. Special commemorative anniversary
product will be available across a wide array of categories including apparel,
jewelry, collectibles, publishing, stationery and paper goods, toys and games,
slot machines and personal care."
And
finally, this choice bit of news: "(A) Wizard of Oz themed competition
will also be featured on an upcoming episode of Food Network’s 'Cupcake Wars'
to be aired later this year."
Good
God.
We're
not in Kansas anymore, Toto. We're in the land of big business run by low-rent
bastards with MBAs and less sense than the man in the moon, all resolved to
bleed every last nickel from anything of value.
How long
will studios continue to cheapen the few remaining quality films in their
vaults? How many times will studios try to sell us the same movie? Hell, I'll
go for broke: why would anyone idly support Warner Bros. as they trivialize and
pollute our cultural iconography with this drivel? Cupcake Wars? Commemorative
anniversary product?
Fuck
you, Warner Bros. And your little dog too.
Your
cinematic schilling must stop.
Cinema Uprising copyright © 2013
by Steve Evans. All rights reserved.