By Steve Evans
There is an advertisement on my soda can. There are advertisements on the shopping buggies at the grocery store. Gmail is rife with shills and whores. Yes, and the billboards line the highway on both sides. CNN won't play any damned news clips unless I slog through dog food commercials. YouTube should be renamed SuckTube to lend greater truth in advertising. Haven't watched commercial television in more than a decade unless a TiVo was hooked up to dodge all the adverts. I can't even listen to the radio anymore.
I need a vacation and Googled as much to get some ideas. I got an ad for Travelocity, instead.
As much as I complain about the prevalence of advertising in society, there are still effective ways to promote your product. Case in point: below is the greatest beer commercial I have ever seen. If only she had turned out to be a manatee in the final scene, this would be a perfect TV spot. Great song, too.
Robert Rodriguez used the same song, "After Dark," by Tito and Tarantula to excellent (and similar) effect in From Dusk Till Dawn (1996) featuring Salma Hayek, so there's your cinematic sub-reference du jour, film fans. Tito and Tarantula also appear in Dusk as the band performing at the notorious biker bar, The Titty Twister.
I happen to like the commercial above just a little more than Rodriguez's schizophrenic vampire movie.
Cinema Uprising copyright © 2013 by Steve Evans. All rights reserved.
Monday, August 5, 2013
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