To understand how a movie like The Avengers could pop a record-breaking opening of more than $200 million and show no signs of stopping, juggernaut that it is, I pulled a useful book off the shelf in my office and started re-reading the insights of some academicians who study such things as cinema, though especially pop culture and the interplay with those who consume it.
Movie Blockbusters (2003; ISBN-13: 9780415256087) tackles both the film industry and the ticket buyers who keep studios in green clover. Thoroughly academic in content, yet accessible to anyone who enjoys film, this book will expand your mind in understanding what drives Hollywood to produce noisy and ungodly expensive pictures for the widest possible audience.
Cinema Uprising copyright © 2012 by Stephen B. Evans. All rights reserved.